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Transcend

Objective:

Nothing great is born from the predictable. To transcend is to think big and act accordingly. We help you turn ambition into strategy and chart a path toward what doesn’t yet exist.

Campaign:

BHAG™ Strategy · Vision Design · Leadership

Client:

Grupo Avintia

Summary:

We defined a BHAG (Big Hairy Audacious Goal): transform Avintia into Europe’s largest housing manufacturer. A bold declaration of ambition that transcended the present.

Scope:

Spain - Europe