“I do what I love. Sage One does the rest.” | Voxyn

Sage

Objective:

Position Sage as the pioneer of online accounting in Spain, turning Sage One — the first fully online accounting system for entrepreneurs and small businesses — into the default management tool in a time of economic uncertainty. The campaign had to build emotional trust (“we are on your side”) while driving hard, measurable online lead generation (free trials, calls and short forms).

Campaing:

“I do what I love. Sage One does the rest.”

Client:

Sage (Spain)

Summary:

We created a differentiated, digital-first campaign that placed the entrepreneur at the centre as a skilled professional, not just a lead. A sequence of online steps — attractive entry price, one-month free trial and simple conversion flows — made Sage’s support tangible, while co-branded activations with partners like ING, Microsoft and Vodafone amplified reach and helped position Sage One as the reference online solution for small businesses.

Scope:

Spain. Digital-first launch of the pioneer in online accounting.

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