“BRIO – The new way to smoke with pleasure & trust” | Voxyn

Brío

Objective:

Create and launch Flamagas’ own e-cigarette brand from scratch, positioning it as a trusted, pleasurable alternative to traditional tobacco and as a new growth pillar beyond lighters.

Campaing:

“BRIO – The new way to smoke with pleasure & trust”

Client:

Flamagas · BRIO (by Clipper)

Summary:

We built BRIO from zero: name, brand platform and visual identity, plus the physical product design of a full proprietary e-cigarette range. In parallel, we developed the international go-to-market strategy (130+ countries), with phased launches, multi-channel distribution and an activation and loyalty framework ready to scale.

Scope:

Global (130+ countries) Launch strategy, media, e-commerce & loyalty programme

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